![]() Even if your only cost is server hosting, it is still a financial burden. Is the product making money? All products cost money to develop and maintain. You would likely want to close a product if it is a burden in one of the following ways: Why products fail has already been discussed, but the key factor determining whether you should leave a product running in the background or close it is the weight of its burden on you. While some of these failures will follow the long, quiet realization that very few people use the product, other situations will require you to proactively stand up, admit that something is not working and take action. Many of us will work on a failing product at some point in our careers. While every publication from Time to Harvard Business Review like to remind us that risk and failure are essential to design and the startup community, very few words are written on the act of closing a product - what it takes, what to consider and what to expect. The closing of a product has a precarious status in the business world. While that often involves closing a company as well, we won’t address that here).Ĭlosed for business. (Note that this article addresses closing a product or service. This article will cover the key steps you need to take to close a product and outlines how to tell your users that you’re closing. How Limitations Led To My Biggest App Store Success and Failure.Lessons Learned After Shutting My Startup.The More You Fail, The Greater Your Success: A Case Study.Facing Failure: Tips For Handling A Failed Web Project. ![]() But what should you do if your product does fail? How do you close a product with dignity, so that both you and your users leave on good terms? Further Reading on SmashingMag: This great power has produced unbounded enthusiasm, and everyone you meet has an idea for the “next great website or app.” Buried within this enthusiasm, however, is the harsh reality that many new products fail. Technology takes no heed of gender, creed or race, but is reduced down to code and the desire to create. Anyone who’s interested can create a website, and anyone with an idea could turn out the next Facebook. The true power of the web has always depended on the open nature of its technology.
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